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Clean & Conscious Beauty
Vegan Cosmetics
Made with safe ingredients you and the planet can trust
Vegan
Non-toxic Canadian sourced botanical & herbal extracts & ingredients.
Cruelty Free
formulated without animal experimentation and animal byproducts
Sustainable
Pledged to protect environmental, social and fair economic ecosystems
Ethical
We don't skimp on quality, our products are loaded with Vitamins, Antioxidants & Omegasquality-tested
INGREDIENTS
Organic Chamomile (Matricaria Recutita)
The first thing that comes to mind when I think of this sweet flower, are the wonderful soothing properties. Chamomile has long been known as a calming agent for skin irritations. It's antioxidant properties allow it to be effective in treating eczema, acne breakouts, and reducing eye puffiness. We love it because it smells soft and pretty and is secretly nourishing and moisturizing in our premier Loose Mineral Foundation.
We use an Organic Chamomile in our blend because it allows us to feel free and clear of pesticides, herbicides, fungicides and GMOs (Genetically Modified Organisms) that are known to cause skin irritations. Anything else would be ridiculous.
Organic Calendula (Calendula Officinalis)
Ahh Calendula, a personal fave. Traditionally used to calm and heal the body of rashes and wounds, this beautiful flower, otherwise known as Marigold, is what new mother's have been putting on their babies bottoms for centuries. And if it's good enough for watchful mama's, then I know it's good enough for us to put on our faces to help smooth eczema and skin ulcerations, treat acne, and calm down redness and swelling.
Calendula is cool because it's high in flavonoids, which are a kind of plant pigment which act as antioxidants. I mean, just look at that orange colour?! To the plant, these flavonoids offer protection from ultra violet light which can damage our skin on the cellular level. For us? Those flavonoids give protection to our skin cells, aiding in healing wounds. Calendula is pretty much bad ass. Oh! And not to mention that this herb stimulates collagen at the wound site, minimizing scarring. I could jump for joy!
Organic Aloe Vera (Aloe Barbadensis)
Aloe Vera is a cure-all in a lot of ways; the ancient Egyptians called it the 'plant of immortality.' It can be taken internally for it's curative digestive healing properties, improving circulation and detoxifying your colon (Not gross - amazing!) and externally. We use it in our Urban Minerals formulas, because Aloe Vera treats burns, psoriasis, acne (because of a hormone called gibberellins that stimulates new growth of skin cells, much like they would for various parts of the plant as it grows, breaks and then regrows.) Aloe Vera is a non-greasy moisturizer for those with oily complexions. We love it in our Loose Mineral Foundation because it works like a charm to sooth and repair your skin!
Don't worry boo, we got you! ;)
We also chose an organic extract to ensure that this high water content ingredient wouldn't be jeopardized by harsh chemical pesticides and would be grown from a heritage seed. Amazing and clean!
Stinging Nettle Root (Urtica Dioica)
Stinging Nettle is one amazing plant! While the name implies that it could do some real harm, (the leaf and stem of the plant contain tiny barbs which cause a sharp sting when touched!) the plant itself has many wonderful properties. Nettle root is jam packed with vitamins A, Bs, K and C, plus Iron and is known to get stubborn issues within the body moving. Ever heard the old saying "to grasp the nettle"? It means to force yourself to be brave and do something either difficult or unpleasant! The same idea applies within the framework of the human body.
Nettle root is anti-inflammatory when used topically, helping to combat free radicals from degrading healthy skin cells. With anti-microbial, bactericidal, and deodorant properties, its best used as a top-notch astringent. Nettle root is also known to treat burns and is great for treating eczema. All of the things we love!
Sea Buckthorn extract (Hippophae Rhamnoides)
Sea Buckthorn is one of those superfoods you may have heard of. It's a beautiful brilliant orange berry that is known to grow at high altitudes and in harsh climates where phytonutrients keep the berry extremely healthy.
As a superfood, Sea Buckthorn is rich in vitamin C, (12 x an orange!) vitamin E, (3 x wheat germ!) vitamin A, (3 x carrots!) and is the only plant source that contains Omegas 3, 6, 9 and 7! These nutrients help to promote healthy skin regeneration, elasticity, treat and prevent acne, soothe rosacea and delay dermal aging. What could be better? A natural bactericide, antioxidant & analgesic (a topical pain reliever to sooth muscles and joints) it benefits all kinds of inflammation. You bet we love this ingredient to the moon and back!
White Willow Bark (Salix Alba)
White Willow bark is an incredibly useful ingredient for our ladies who deal with chronic acne! As a major source of salicin, (which when taken in the body or used topically turns into salicylic acid,) White Willow bark aids in reducing inflammation and treating acne, by taking down redness and drying out those stubborn whiteheads. Salicin is known to make improvements in wrinkles, roughness, pore size & radiance and it will also naturally exfoliate your skin and help clear your pores. What's more, because it's a source of hydroxy acid, you'll find that with continual use, your Urban Minerals powder will help reveal younger cells contributing to smoother, softer skin.
We love it for it's ongoing natural preservative power which helps to keep our product clean and antimicrobial.
Marshmallow Root (Althaea Officinalis)
Every time we mention Marshmallow root to people, they chuckle and always think of campfires and S'mores! And funny enough, this plant was once upon a time used to make those soft, spongey treats we all love to toast to golden brown perfection!
However, here at Urban Minerals, we're using Marshmallow root for it's more traditional uses, as a powerful demulcent a.k.a. it's ability to help heal sores, skin abrasions and open wounds. The root is a cooling agent, so it's useful in calming down rosacea, dry skin, psoriasis and eczema. Softening for the skin, Marshmallow root also has a plumping effect and can smooth out fine lines! We love it for it's highly anti-inflammatory and skin normalizing properties, meaning it will re-establish balance in your skin and help you to feel soft and smooth for longer, regardless of what the weather and environment dictate!
Rosemary (Rosmarinus Officinalis)
As the only ingredient we list as our preservative, Rosemary C02 Antioxidant is pretty special! Rosemary is a woody, evergreen, sharp aromatic known for it's rehydrating and toning properties. Helping to smooth overall texture, this cell regenerator reduces scarring & sun spots and it's balancing nature keeps even the most out of whack complexions moisturized and happy.
We love it because it's natural antioxidants help prevent skin damage. By maximizing skin tone and neutralizing free radicals which compromise the support structure in your skin, Rosemary helps abate wrinkles, sagging & uneven skin tone. Because it's a natural source of Carnosic acid, it is highly antimicrobial (even more so than tocopherol (vitamin E) and anti-inflammatory, which is great for all of us who are looking to keep our skin happy, healthy and harmonious!
