Happy Spring Everyone! 💐

Today marks the official 🌬 end of Winter, and the beginning of a new season - Spring!!🌱 This time of year is so potent for kicking off new things, for watering the seeds of our intentions planted in the long dark of winter, and to work while we wait patiently for things to come up roses! 🌹🌷🌹🌷

This first day of Spring always energizes me and brings me hope for the new beginnings in my life. That's why I wanted to take a moment to share something dear to my heart.

The Win-Win Women project is something I've been working on slowly for the past 3 years. Between travelling the world, having a baby and moving, it's been something I've wanted to give more energy to and now, with this new influx of light, thankfully, its a project that can come to the forefront.

You'll find by shopping our Loose Mineral Foundation page that we are building our lookbook of models to showcase how our product looks on real Women. The key being that these are real Women, but not just any Women. These are women that I've personally hand selected for their truly inspiring pursuits, talents, gifts and abilities in this world. You see, I've always wanted to shine a spotlight on Women who are helping to make our world a better place, who are dazzling their industries as entrepreneurs or artists, as creators who are making things that we need more of environmentally, spiritually and materially. And plus, they're just plain BEAUTIFUL.

So my aim is to fill up that Loose Mineral Foundation page, and every subsequent release of new products, with models, who are going to be high vibe✨ bring their A-game on camera 📸 and will also lend their stories to this collective to continue helping to uplift the next generation of girls and women (and boys and men too!)

Now that's what I call Win Win! 💎

Have a look at the Model Spotlights already created and note that we've shot for Keepin' It Classy, Cocoa, Heat Island, Chosen Tan, Glam Tan, Flourished Tan, Urban Heart, Mellow Yellow, and Unfurled Flowers.

To join in the movement, send us an email to beautiful@urbanminerals.ca to be considered for your spot on our website, and eventually in our lookbook. Please make sure that your skin tone is relevant to what is available on the #LMF page and that you're based here locally in Toronto. If you're not sure which shade best suits you, send us an email.

Looking forward to creating something truly high vibe and inspiring with you! ✨

XO Sarah
Urban Minerals Founder & CEO