Hey there friend!

It's Earth Day this weekend!

I love this time of year in Toronto! Everything is finally waking up, Mother Nature is doing her special yearly unfolding act, and flowers (flowers!) are in bloom! I can't wait until I walk past my first daffodil, I swear!

In honour of this blessed time, Urban Minerals wants to give you a sweet 22% off our entire line of Loose Mineral Foundations, this weekend only from Friday, April 21st until Sunday April 23rd!

Just use code: ILoveEarth2017

We feel that it's our duty to share the best natural cosmetics we could create with you, and offering these sumptuous beauties on sale for this weekend only is just icing on the cake! Yum!

And some amazingly well timed press came out yesterday, which we would love for you to take a peek at! Urban Minerals was featured in Victoria Malloys "7 Beauty Products that Actually Help the Earth" article for the Coveteur.com. She says,

"April is the month we cast the spotlight on our magnificent yet increasingly fragile planet, celebrating Mother Nature and all her splendour...There are small steps we can take all the time to be more mindful of our impact on the environment...With a bachelor’s degree in Environment and Culture under her belt, environmentalism is close to Canadian makeup artist Sarah Devika’s heart. Sarah has sought out the highest-quality locally-sourced botanical and herbal extracts to create what we think is one of the best mineral foundations out there!"

To read her full take on Urban Minerals click here.

So to help steer you in an Earth-friendlier direction, we've gone ahead and curated a few of our bestsellers for you below. Feel free to click, read and get them at a sweet discount! (FYI that shipping Canada wide usually takes about 3-5 business days.)

With all my spring time love,

Sarah Devika x

Founder & CEO